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Who We Are

Marina Rinaldi and Persona, both part of the renowned Max Mara Empire, aren’t only about celebrating the curvier female form, but serving it with great-fitting fashion in sizes 14-28. Our ‘West End Village’ shop in Edinburgh provides the perfect backdrop.

Love your life in clothes that say who you truly are, and are a pleasure to wear. Clothes that reflect your personality and lifestyle, from fireside elegance to country casual, city smart to dressing into the night in laidback glamour. Effortless elegance for every occasion.

Marina Rinaldi and Persona are all about unique clothing for unique women. Feeling comfortable and confident are the most important factors in deciding whether to buy an outfit or not, and the leading brands are here to help.

Every woman deserves to be noticed…

Our ‘West End Village’ is too good not to share! Just minutes from the hustle and bustle of Princes Street, a Tram ride away, lies Edinburgh’s best kept secret, a haven of cobbled streets. A place where independently minded boutiques, bars, cafes, restaurants, hairdressers and beauty salons sit in perfect harmony. Why not lose yourself for an hour or two?

We LOVE the West End!

Contact Info

17 Stafford St, Edinburgh, EH3 7BJ

Phone : 0131 225 8566

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